Selling life insurance can be rewarding and lucrative way to make a living. However, it isn't always easy, and if you've been at it for a little while, then you already know that customers aren't necessarily lining up outside your office to buy insurance. The first step to selling life insurance, is to find people to sell to. Indeed, this is the most demanding part of the job. You need to actively find new clients if you expect your business to thrive. So how do you find insurance leads? Some agents rely on the age old technique of cold calling. Others take advantage of the life insurance leads available for purchase. Below are three potential sources for insurance leads that have been effectively used by successful agents. If you are having trouble paying the bills, then give these methods a try. The first step is to take advantage of your own social network. You know a lot of people: friends, relatives, and other acquaintances. These are potential life insurance leads and they are potentially good leads too. Since your already know these individuals it will be much easier to talk to them about policies. Most people dread the sales pitch, but when you are talking to a friend you can let them know why they might consider a policy, and that you can help them out. Once you have exhausted your own circle of friends and family, you will have to look for leads elsewhere. This can be as simple as picking up the phone. Insurance agents have long used cold calling as a lead generation technique. The truth is, it isn't the most effective way to get leads. Most people don't like sales calls, and it might take many calls before you make a sale. However, you can get business this way. Especially if you tone down your sales pitch enough to connect with a person first. Once you have them interested it will be easier to help them with a policy. Although cold calling can work, a more effective means for finding leads is to purchase them. Today there are many companies that collect potential life insurance leads from the internet. These companies specialize in collecting leads so they can sell them to insurance agents. Not all services are created equal, so you will have to shop around for a company that provides what you are after. However, once you find a quality lead provider, your job will be much easier. Since the leads these companies sell have already expressed an interest in purchasing a life insurance policy, your closing rate will be much higher. These leads are expecting a call from an insurance agent; indeed, they want you to call them. Quality insurance leads are an agent's dream come true. Of course, you will have to pay for these leads. But competitively priced quality insurance leads are well worth the investment.